5 Tips for Managing Your Dealer CRM


Are you looking for a quick boost in sales and profit? Look no further than a top-notch dealer CRM. It works by helping you communicate with your customers better, as well as helping you keep your inventory where it needs to be – not too little and not too much.

However, to effectively use your dealer CRM, here are a few tips that will help you get a better return on your investment.

1. Data is Important
The more data you have on your customers, the better off you’ll be with your dealer CRM because it thrives on big data. Make sure your information is accurate and that your sales team is taking thorough notes with every call they make to a potential customer.

2. Inventory Management
Keeping accurate records of your inventory will help you as you market your vehicles. Studies show that more effective inventory management leads to faster turnover, as you are better able to provide information to your customers. Make sure everyone on your team is clued into how the inventory management tools work in your CRM.

3. Utilize the Marketing Tools
A good dealer CRM will come loaded with marketing features. Don’t just choose one or two to work with – utilize as many as possible to pull in more customers. If phone calls and direct mail are your current default marketing processes, get ready to open new doors to customers with a variety of other marketing features, including social media integration and email marketing.

4. Better Service Management
If you’re aiming at being a more customer-centric dealership, focus on service improvements. Your CRM should help you fully staff your service department, which goes a long way in improving your customer satisfaction ratings. Plus, happy customers mean bigger profits.

5. Upsell Opportunities
The data you keep on your customers reveals a lot about what services or add-ons you can make them aware of. Utilizing your CRM to keep your records up-to-date and accurate will assist you in reaching out to customers with value-added features that will make them happy but also give you more business.

Dealer CRM, like many CRM solutions for other industries, is a complex piece of software, but with the right training and a team of individuals reading from the same page on how to manage your CRM, you’re going to see positive results at your dealership.


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