Like it or not, car design is becoming more streamlined. There was a time when you had your brights switch on the floorboard next to the clutch, which was next to the brake pedal, which neighbored the gas pedal. A gearshift was placed strategically in the middle of the car between the passenger and driver, in front of an ashtray, which was below a series of buttons for controlling the radio. How things have changed, and some might not be ready for it.
Today’s cars are even getting rid of the CD player as music is now almost exclusively played via online devices or through Bluetooth that connects our phones and the car stereo. However, it’s interesting that while consumers seem dissatisfied when the CD player is removed, when asked if they would take it as an extra feature, they almost always say “no.”
Improving the Customer Experience
The car design of today and tomorrow is focused on capturing the attention of the customer, creating a better brand experience. Streamlining the interior design of the car is what consumers are drawn to in today’s market. There have been some pratfalls along the way, such as MyFord Touch, which missed the boat on many levels, creating a lot of frustrated users.
One thing that seems to be a constant in the lives of consumers is the standard knob for adjusting the volume of the radio (or DVD player). Honda’s CR-V and Accord were equipped with the touch-sensitive sliders for a while, but after customer demand, the knob is back in the 2018 models.
Keeping it Simple
There will likely be a new iteration of controlling volume that doesn’t include a knob. But the key here is that drivers need to be satisfied with the technology in their cars. This could include keeping some features very basic, like the controls used to manipulate the climate in the car.
Consumers don’t want features in their cars to be too difficult to control or understand. They should be able to eventually not even have to look in the direction of a control to reach out to it and do what they want, such as controlling the volume, turning the heat up or down, turning on/off the seat warmers, etc.
What are consumers saying to you about the evolution of the car interior? Do they want a more sleek and simplified experience, or are they holding out for what is becoming an antiquated car design?