Generate Word of Mouth Marketing for Your Auto Sales Leads

sales training

Getting people to talk about your dealership is the original marketing tool out there. When it comes to generating auto sales leads, you can’t beat the power of having a few brand advocates that talk about their positive experience at your dealership and encourage their friends and family to go there.

Today’s consumers love to browse reviews and features, but nothing is more powerful than the stories they hear from loved ones about their experiences. How can you get your customers talking about your dealership?

Build loyalty before the sale. It used to be that you earned a loyal customer after they’d purchased a couple of times from you, but your goal is to build the kind of relationship that prioritizes the relationship before the sale. This means providing engaging, helpful content that adds value, such as an infographic about getting a car ready for winter, or a few tips on how to detail a car at home with materials people already have in their pantry.

These kinds of content provide a service to your audience, and they’ll pass them along on social media or email them to friends, spreading the word about your dealership. If you’re already their go-to source for car-related information, they’ll head to your website first when it’s time to shop for a car.

Make it an experience. Think beyond the simple “Yes, I’d like a quote on a car” contact form on your website. Make the fields zoom by like a sports car as they’re completed, or use a “what’s your ideal road trip” quiz to engage visitors before offering their results in exchange for contact info. Make it fun, and make it easy to share on social media. People love a personalized experience, so find ways to incorporate it into your contact forms.

Talk about your customers on social media. At the bare minimum, you should be posting a picture of every customer with their beautiful new car and sharing it on Facebook or Instagram. Include a caption that welcomes them to your dealership family. You’ll likely see the customer share that picture to show off their new car, giving you an immediate endorsement with dozens, or maybe even hundreds, of friends seeing your customer’s great experience.

Offer a referral program for auto sales leads. If a customer refers a friend, give them a gas card or a free oil change in your service department. Publicize this perk on social media and when you close a sale.

Generating auto sales leads can come naturally when you’re encouraging word of mouth marketing. Get your customers talking with these simple steps to building brand loyalty and offering a few perks and some fun along the way.


  1. Thanks for your entire labor on this web site. My mother take interest in participating in research and it is simple to grasp why. My spouse and i notice all regarding the powerful tactic you produce useful thoughts via your website and boost contribution from other ones about this area of interest and my child has been becoming educated a great deal. Enjoy the remaining portion of the new year. You’re carrying out a fabulous job.

  2. I enjoy you because of all of your efforts on this site. Ellie enjoys doing internet research and it’s easy to see why. All of us hear all concerning the compelling manner you deliver good information by means of the blog and as well cause contribution from other people about this concept plus my daughter is being taught a lot. Enjoy the remaining portion of the new year. You’re the one carrying out a first class job.

  3. Thanks , I’ve just been searching for info approximately
    this topic for ages and yours is the best I have found out so far.

    However, what concerning the bottom line? Are you sure concerning the supply?
    0mniartist asmr

  4. Right here is the perfect site for everyone who
    wishes to understand this topic. You know so much its almost hard to argue with you (not that I
    really would want to…HaHa). You certainly put a new spin on a topic that’s been written about for many years.
    Excellent stuff, just wonderful! 0mniartist asmr

  5. Good day! I could have sworn I’ve been to this site before but after browsing through some of the post I realized it’s new to me.

    Anyhow, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!
    asmr 0mniartist


Please enter your comment!
Please enter your name here