There are a lot of tools to access in digital marketing, and some can be expensive and time-consuming. If you’re watching your spending this year, don’t rule out the expansion of your digital marketing efforts. There are several ways you can capitalize on digital marketing inexpensively and still see good results.
Even if your dealership carries a hefty budget for marketing, there’s still good reason to check out this list. These techniques can give you the lift your sales goals need. Take a look:
Network with other businesses online. Think about the companies that you interact with on a regular basis. There’s the safety company that takes care of your non-slip mats at your doors, the oil company that delivers to your service department, the catering company that serves your parties. Take a minute to give a shout-out on social media after you’ve finished your holiday party, or highlight the friendliness of the rep that comes out from the safety company.
When you tag these companies and compliment them on social media, you reach their followers. You can also mention to your business partners that you’d love a reciprocal shout-out from them on their accounts.
Offer first-time customer incentives. People love to get something free, whether it’s a BOGO or a discount on their first purchase. Offer a coupon for a free pizza when they do a test drive and promote it on your website and social media. You can also offer this type of incentive in exchange for their email address so that you can send them future communications. Don’t forget to ask them to share their experience on social media.
Interact with customers via online reviews. After they purchase a vehicle from you, your customers should be invited to rate their experience through an online review. Be careful to respond to reviews so that you can retain some influence over the audience’s impressions. For instance, respond to complaints as quickly as possible, and when someone praises their experience, thank them for taking time to share their thoughts.
Create a blog. Writing a blog is a great way to connect with potential customers and build your reputation for expertise in your market. Don’t write your blog with the direct goal of selling cars. Instead, your goal is to provide information to your audience about something that they care about, and an area in which you happen to be an expert. This could be optimizing gas mileage in the winter months or how to tell when it’s time to get new tires.
Digital marketing provides many opportunities for reaching out to your potential customers, but you may want to begin with these budget-friendly options. Once you’ve seen how they increase your brand engagement and bring in new business, you’ll have a great argument for growing your digital marketing budget in the future.