Marketing Automation: How to Improve Your Engagement With Buyers

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marketing automation

What’s machine learning got to do with selling cars? Well, probably more than you might think. Machine learning is a technology that has really taken off, and it’s been routed into marketing, of all things. So, it’s time to learn more about machine learning and how it integrates with marketing automation to assist you and your dealership in reaching out to more consumers.

These new technologies are helping marketers to identify a variety of patterns with customers. Machine learning and artificial intelligence (AI) are able to make inferences on this data and carry out automated tasks that help you reach those customers in a more personal way.

Machine Learning and Practical Uses for Auto Dealers

So, what does this mean in a practical sense for your marketing efforts at your dealership? To start with, you’re going to have a lot more time to focus on other things rather than tasks associated with your current marketing efforts. For example, you’re going to be doing a lot less testing to figure out your lexical recipes. Machine learning actually carries out these lexical analyses that lead to more consumer engagement.

Machine learning also helps you identify ideal topics, focus on keywords that mean something to your target audience, assist you in timing your marketing efforts, and help you put the right words on your landing page that will entice people to stay on it longer as they will be more emotionally in tune with what you’re saying.

Sticking With Email

Email marketing is a great tool for improving the relationship you have with your target audience and automated email campaigns are quite successful in driving up engagement. Machine learning is being used to automate email marketing, and its impact on the bottom line is telling; return on investment (ROI) rates are looking good.

Staying on Target

Using machine learning technology to help you build your content is a must. However, it doesn’t mean much if you’re not targeting your audience where they’re most likely to see that content. Machine learning is adept at helping you gain insights into structured and unstructured data that point you in the right direction and toward your target audience.

Is your dealership utilizing marketing automation tools? With a little research, you can find marketing tools that will save you time, money and pull in a larger group of future clients.

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