It’s obvious that technology has impacted the way we live. As things increasingly turn digital, we’re noticing a difference in the way we communicate from human to human, and this can impact the way you handle your auto sales leads.
For example, the latest generation, known affectionately as the iGeneration, grew up with smartphones and tablet computers, and they’re spending less time socializing than the generations before them. Fortune magazine wrote a piece on this topic, stating that the amount of time teenagers physically spend with their friends has dropped 40 percent in the last 15 years. You might be thinking, “so, what does this have to do with my dealership?”
Optimizing for Mobile
When we focus on auto sales leads, we need to be cognizant of how our target audience chooses to communicate. If more and more consumers are increasingly tied to their mobile devices as their primary tool for communicating, you need to accommodate them.
In fact, J.D. Power says just over 50 percent of consumers who are shopping for new vehicles are doing their research via a mobile device. Clearly, the more people are able to do with their smartphones, the more their expectations grow for that medium. That means you have to optimize your site for mobile and constantly test and update it to ensure the user enjoying a positive experience.
Extending the Conversation
A 2015 survey by Contact At Once reported that 95 percent of dealerships said they have more sales conversations when using chat and text. A staggering 96 percent of dealerships said if you’re not using this technology as part of your auto sales leads strategy, you’re going to miss sales opportunities.
Almost 90 percent of respondents said they prefer text messaging to phone calls or emails because they’re more effective as a follow-up tool.
The Catalyst for Change
It’s estimated that 91 percent of mobile users will jump on their device for “micro-moments,” where they’ll do a quick research on items they’re considering purchasing. Whether it’s at a stop light, in the checkout line at the grocery store or just taking a break from work, the smartphone is never far away and is the go-to device when the user has a moment to spare.
Pew Research Center estimates that 88 percent of adults have a smartphone with internet capabilities. That’s a massive number of potential clients that you need to be focused on. How are you optimizing your mobile experience for more auto sales leads?