If you are a dealership looking to better serve your target audience, technology trends are an excellent resource for improvements.
How do you stand out among your competition? You can make improvements to your lot and your showroom, but when it comes to technology, it can be more challenging. When you consider various forms of technology to implement, you need to make sure it’s something that your employees can embrace with relative ease.
Obviously, the goal is to bring in new processes that will help you connect with your audience, which means you don’t want to be saddled with outdated or difficult to use technology. Yet, you also don’t want something that intimidates your employees. How do you make the right choices for new technology for your dealership?
Choosing Your Vendor
Don’t fall for flashy solutions that come with little or no support. Your vendor should be a partner, guiding you through the implementation process. They should be able and willing to offer you answers to all your questions.
Look for a vendor that will provide support management and performance management. This will really give you the assistance you need to shine over your competitors. With every move you make, your provider should be able to move with you and assist.
You know that your online presence has to be strong if you’re going to compete, which is why you need to have technology that gives you real-time data to work off of to make informed decisions.
By simply refreshing your browser, you should be able to see updated data in real time. If you’re looking at technology trends in this area and find a provider that can’t give you immediate results on your data, look elsewhere.
Thanks to cloud-based solutions, technology trends are moving toward immediate satisfaction in an Internet-based platform. All your data can live in the cloud and be accessed from anywhere at any time. This gives you more mobility as well as better disaster recovery and business continuity solutions, ensuring that your data will always be available to you.
In-House Technology Trends
Buying a car shouldn’t be stressful. That’s why virtual showrooms are becoming more popular. Audi has a virtual showroom in London where a massive video screen offers up the buying information that helps consumers make decisions.
The buyer can walk through a virtual reality scenario where they open the door and get a 360-degree look at the interior of the car while hearing what they would hear inside the actual car.
You might not have the resources for a virtual reality center just yet, but how is your dealership using technology trends to your advantage?