It’s Not Sci-Fi – It’s Today’s Automobile Industry

automobile industry

There’s a lot of talk about “disruption” in the auto industry today, and much of that talk is being generated by some exciting developments that could make the streets safer. Artificial intelligence (AI), self-driving cars and robotics are at the forefront of exciting developments in the automobile industry.

Robot Expansion

While robotics are nothing new to the automobile industry, companies like Tesla, which is a leader in self-driving automobile technology, relies heavily on robots in its Gigafactory 1, which utilizes self-navigating Autonomous Indoor Vehicles.

Tesla is also operating out of a former GM plant that employed 50,000 people. By comparison, Tesla only employees 10,000 people and uses robotic arms instead of humans with tools.

Robots are being used to produce the Tesla Model 3, which has semi-autonomous features that will allow drivers to take it easy behind the wheel. Is human driving on the way out? The Tesla Model 3 is definitely a move in that direction.

Automakers are seeing cost savings, for many reasons, as they bring in robots to do what was formerly a human’s responsibility. This might sound discouraging for workers in America, but it’s actually causing more desirable jobs to remain in North America while manufacturers can focus more on investing in innovation.

AI is the Future, and Now

Part of what’s making self-driving technology so pervasive is the advancement of AI technology, which is helping to push AI-based driver assistance systems in vehicles from 7 million just a few years ago, to 122 million by 2025.

Engineers are building the technology so it can continuously be advancing. Cars “see” what’s around them at all times, gathering data from sensory inputs. Contextual implications are even part of the mix with AI.

AI might seem advanced, but it’s being prepped to be a basic system in vehicles. However, paired with gesture recognition, speech recognition, driver monitoring, virtual assistance and eye tracking, AI is going to make driving more automated and safer for those on the roads, streets, highways and thoroughfares everywhere.

Impact on Dealerships

Your dealership has to be ready to discover, embrace, accept and sell innovation. The technology pushing disruption in the automobile industry today is no different than what you have experienced in the past, in a practical sense.

Today’s market is a customer-centric one, which means you need to keep up with the technology consumers want. This AI, robotic, self-driving train is moving fast, so do your best to stay informed and touch base with your target market so you will know how to keep your business thriving.


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