Are you ready to step up your digital marketing strategy with pay per click (PPC) advertising? If so, you’re putting yourself in a better position to sell more automobiles, but there are a few things to know before you jump into PPC advertising.
Go With the Big Guys
Facebook and Google are the current champs when it comes to PPC. You can still consider other sites, like LinkedIn or Twitter, but when you are just getting started, it pays to go with the proven favorites.
Know Your Audience
When you personalize the ads, you get better results. However, do you know who your audience is? Each age group has different inclinations, which means you need to modify per group. Age is only one demographic that will help you personalize, so dig deep and get as much info on your target audience as you can.
Mobility is Important
Your ads must be mobile friendly. Did you know that mobile devices, such as smart phones and tablet computers are now being used more than desktop computers when it comes to accessing the Internet? For this reason, it’s imperative that your digital marketing and PPC advertising are going to work with the mobile audience.
Google is constantly shaking things up, whether it’s in their algorithm for search results or in their PPC ads. However, if you’re into text ads, Google offers twice the space, which is nice because you can get more descriptive about the models you’re pushing. You will likely see higher click-through rates and CPC values, which will push the cost up, but you also have a better chance at higher conversion rates with bigger ads.
A big push can be gained by going with something called a “lookalike” audience. These are people who have some of the same interests as your target audience, and when you target them as well as your core audience, you get good results in the way of more clicks and more conversions.
There are a variety of things you can do to boost your digital marketing strategies, so take some time and see what others have done to get positive results. Find ways to lower your costs while also increasing clicks. Create your plan of action and be ready to make amendments/changes when necessary. Always be ready to evolve and create the most impact possible.